With more than 100 million reviews on TripAdvisor.com, the website offers tremendous potential for marketing opportunities and travellers alike.
In an effort to increase their competitive edge against rivals such as Yelp and Foursquare, TripAdvisor announced this month that it has released Review Express, an innovative online service. Review Express is meant to help TripAdvisor grow its roster of reviews by making it easy for venues to request them from customers. The unique advantage? Review Express can send these requests in bulk.
Review Express allows businesses to send emails to guests asking them to write reviews. These reviews are then published on TripAdvisor.com. With the ability to send these emails in bulk, Review Express makes it easier to reach customers and clients. Instead of connecting with customers or past clients on an individual basis with requests for feedback, travel and hospitality companies are now able to perform bulk uploads of up to 1,000 email addresses at a time.
The incentive for businesses? As we know, the more reviews a venue has on TripAdvisor, the more authority it has in the eyes of potential customers. With the ability to reach out to 1,000 past clients or customers through one simple click, Trip Advisor identified a problem and has provided an innovative solution through Review Express.
With over 90% of travellers citing that reviews impact their booking decisions, an increase of reviews through this service can provide travel companies with a competitive edge. In addition to the bulk uploader, features of this new service include customizable emails, the ability to send messages in over 20 languages, send request processing within 24 hours and more. (TripAdvisor).
Check out this quick video for step-by-step instructions for the new Review Express.