Travel Marketing, Author at Stir Tourism & Travel Marketing

Why Your Tourism Business Must Monitor & Respond to Online Reviews

April 30, 2019

Online Reviews, Reputation Management, Tourism, Travel

Great online reviews are getting more important to the health of your travel, tourism or hospitality business with each passing day. According to Spiegel Research Center, a brand with five reviews is 270% more likely to make a sale or earn a booking than one with none. But getting reviews online is only half the battle: responding to those reviews (and the quality of your response) is just as important. That’s “Online Reputation Management” and in…

6 Easy Ways to Get Online Reviews for Your Tourism Business

April 30, 2019

Hospitality, hotel marketing, Hotels, Internet Marketing, Marketing Agency, Online Reviews, Reputation Management, Strategy, Tourism

Travel, tourism and hospitality businesses need to inspire confidence in consumers if they want to get consistent bookings. There are many ways to build this confidence, but among the most effective is to get a collection of positive online reviews. Why? Because today people trust online reviews, in many cases, as much as recommendations from friends and family. Growing a collection of great online reviews can be a bit of a challenge, but thankfully there…

Tourism Social Media Marketing Agency - Stir

Choosing the Best Social Media Agency for your Tourism Business

April 12, 2019

Tourism

Are you too busy to manage social media for your hotel, resort or tour agency? Do you feel overwhelmed by the idea of running a social media marketing campaign for your tourism business? An experienced social media marketing agency can help to ensure you choose the best strategy and tactics to meet your goals without wasting valuable time and resources. But deciding to partner with an agency is only the first step. Choosing the right…

Travel Tourism Online Contests - Stir Marketing

Create Buzz for your Tourism Brand with an Online Contest or Sweepstakes

April 7, 2019

Digital Sweepstakes, Hospitality, hotel marketing, Hotels, Internet Marketing, Marketing Agency, Online Contests, Tourism, Travel

Online contests and sweepstakes are a fun and compelling way to build excitement – a terrific opportunity to amplify a brand, product or service. With organic online reach increasingly hard to achieve these days, digital promotions like contests and sweepstakes can be a powerful way to build brand awareness and buzz. They are also one of the most exciting ways to not only stay connected with your existing community but to attract the attention of…

Travel Tourism Influencer Marketing - Stir Marketing

Influencer Marketing Essentials for Your Travel & Tourism Business

April 7, 2019

Hospitality, Hotels, Influencer Marketing, Internet Marketing, Social Marketing, Tourism, Travel

Influencer Marketing is a big trend today — and for good reason: When it’s done well, an influencer can help a travel, tourism or hospitality brand to reach exponentially more members of their target audience in a truly meaningful and persuasive way. What’s an influencer? In simplest terms, it’s someone who has influence. In terms of digital marketing, it’s someone with the ability to motivate and persuade their (usually social media) fans and followers —…

Build Your Travel Brand Using Instagram Stories

June 20, 2018

Tourism

Instagram Stories capture an audience’s attention by offering authentic, immediate, time-sensitive content. They’re effective in part because Instagram’s audience is huge. As of September 2017, Instagram reported that it had 800 million monthly active users and 500 million daily active users. Three hundred million of those daily users use Instagram Stories. In late 2017 SimplyMeasured found that 50% of all businesses on Instagram had posted a Story in the last month and one in five…

2018/2019 Social Media Engagement Strategies For Your Tourism Business

June 20, 2018

Facebook, Google +, Internet Marketing, Pinterest, Social Media, Twitter

Does your audience like you? Do they trust you? Even in today’s social media-centric society, lots of brands would still answer “I don’t know” to questions like these. While social media has transformed the way brands engage with people, many businesses aren’t focused enough on engagement. If you don’t put effort into engaging your audience authentically and building a loyal following, you’ll fail. If you’re just producing more noise in this crowded and chaotic landscape…

Master Facebook Advertising in 2018

June 20, 2018

Tourism

With all of the recent changes to Facebook’s Advertising Platform, is it still a place where business owners and social media managers should spend their hard-earned marketing dollars to grow their brands online? The answer is yes. Read on to learn why. Facebook has represented a bit of a love-hate relationship for business owners and social media managers like you over the years, and it’s no wonder: Facebook reinvents itself (for better or worse) so…

Social Media Image Sizes, Tips and Hacks to Boost Your Social Success

June 20, 2018

Blog, Facebook, Internet Marketing, Social Media

People love pictures. Social posts with images have been proven to get exponentially more reach than those without. From Hubspot: “Facebook posts with images see 2.3X more engagement than those without images”, and “Tweets with images receive 150% more retweets than tweets without images”. Sure, image content and quality count for a ton, but – to start – it’s simple: There’s truly no good reason not to include an image with your social posts. Note:…

Twitter’s New Rules and What They Mean for Your Brand

June 20, 2018

Internet Marketing, Social Media, Travel, Twitter

As part of the crackdown on spam and bots, Twitter has introduced new rules that will directly impact the way brands share their messages on the social media platform. The changes, which came into effect on March 23, prohibit sending out similar content over a variety of accounts simultaneously. Twitter made these changes in an effort to tackle spam and bot nuisance tweets that clog up the feed of users. However, it has also forced…