Managing Online Reviews - Stir Tourism

Why Your Tourism Business *Must* Monitor & Respond to Online Reviews

Online Reviews, Reputation Management, Tourism, Travel
Great online reviews are getting more important to the health of your travel, tourism or hospitality business with each passing day. According to Spiegel Research Center, a brand with five reviews is 270% more likely to make a sale or earn a booking than one with none. But getting reviews online is only half the battle: responding to those reviews (and the quality of your response) is just as important. That’s “Online Reputation Management” and in…
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Online Reviews Tips for Tourism - STIR

6 Easy Ways to Get Online Reviews for Your Tourism Business

Hospitality, hotel marketing, Hotels, Internet Marketing, Marketing Agency, Online Reviews, Reputation Management, Strategy, Tourism
Travel, tourism and hospitality businesses need to inspire confidence in consumers if they want to get consistent bookings. There are many ways to build this confidence, but among the most effective is to get a collection of positive online reviews. Why? Because today people trust online reviews, in many cases, as much as recommendations from friends and family. Growing a collection of great online reviews can be a bit of a challenge, but thankfully there…
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Man looking at iPhone

Build Your Travel Brand Using Instagram Stories

Tourism
Instagram Stories capture an audience’s attention by offering authentic, immediate, time-sensitive content. They’re effective in part because Instagram’s audience is huge. As of September 2017, Instagram reported that it had 800 million monthly active users and 500 million daily active users. Three hundred million of those daily users use Instagram Stories. In late 2017 SimplyMeasured found that 50% of all businesses on Instagram had posted a Story in the last month and one in five…
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2018/2019 Social Media Engagement Strategies For Your Tourism Business

Facebook, Google +, Internet Marketing, Pinterest, Social Media, Twitter
Does your audience like you? Do they trust you? Even in today’s social media-centric society, lots of brands would still answer “I don’t know” to questions like these. While social media has transformed the way brands engage with people, many businesses aren’t focused enough on engagement. If you don’t put effort into engaging your audience authentically and building a loyal following, you’ll fail. If you’re just producing more noise in this crowded and chaotic landscape…
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Master Facebook Advertising in 2018

Tourism
With all of the recent changes to Facebook’s Advertising Platform, is it still a place where business owners and social media managers should spend their hard-earned marketing dollars to grow their brands online? The answer is yes. Read on to learn why. Facebook has represented a bit of a love-hate relationship for business owners and social media managers like you over the years, and it’s no wonder: Facebook reinvents itself (for better or worse) so…
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Social Media Image Sizes, Tips and Hacks to Boost Your Social Success

Blog, Facebook, Internet Marketing, Social Media
People love pictures. Social posts with images have been proven to get exponentially more reach than those without. From Hubspot: “Facebook posts with images see 2.3X more engagement than those without images”, and “Tweets with images receive 150% more retweets than tweets without images”. Sure, image content and quality count for a ton, but – to start – it’s simple: There’s truly no good reason not to include an image with your social posts. Note:…
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Twitter’s New Rules and What They Mean for Your Brand

Internet Marketing, Social Media, Travel, Twitter
As part of the crackdown on spam and bots, Twitter has introduced new rules that will directly impact the way brands share their messages on the social media platform. The changes, which came into effect on March 23, prohibit sending out similar content over a variety of accounts simultaneously. Twitter made these changes in an effort to tackle spam and bot nuisance tweets that clog up the feed of users. However, it has also forced…
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