Why Your Tourism Business *Must* Monitor & Respond to Online Reviews
Great online reviews are getting more important to the health of your travel, tourism or hospitality business with each passing day. According to Spiegel Research Center, a brand with five reviews is 270% more likely to make a sale or earn a booking than one with none. But getting reviews online is only half the battle: responding to those reviews (and the quality of your response) is just as important. That’s “Online Reputation Management” and in…