2018/2019 Social Media Engagement Strategies For Your Tourism Business

Facebook, Google +, Internet Marketing, Pinterest, Social Media, Twitter
Does your audience like you? Do they trust you? Even in today’s social media-centric society, lots of brands would still answer “I don’t know” to questions like these. While social media has transformed the way brands engage with people, many businesses aren’t focused enough on engagement. If you don’t put effort into engaging your audience authentically and building a loyal following, you’ll fail. If you’re just producing more noise in this crowded and chaotic landscape…
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Social Media Image Sizes, Tips and Hacks to Boost Your Social Success

Blog, Facebook, Internet Marketing, Social Media
People love pictures. Social posts with images have been proven to get exponentially more reach than those without. From Hubspot: “Facebook posts with images see 2.3X more engagement than those without images”, and “Tweets with images receive 150% more retweets than tweets without images”. Sure, image content and quality count for a ton, but – to start – it’s simple: There’s truly no good reason not to include an image with your social posts. Note:…
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Twitter’s New Rules and What They Mean for Your Brand

Internet Marketing, Social Media, Travel, Twitter
As part of the crackdown on spam and bots, Twitter has introduced new rules that will directly impact the way brands share their messages on the social media platform. The changes, which came into effect on March 23, prohibit sending out similar content over a variety of accounts simultaneously. Twitter made these changes in an effort to tackle spam and bot nuisance tweets that clog up the feed of users. However, it has also forced…
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3 Ways to Maximize Your Travel & Tourism Marketing on Facebook

Facebook, Internet Marketing, Marketing Agency, Social Media, Tourism, Travel
Facebook changes their algorithm regularly as they continue to try to provide the best experience possible for both users and advertisers on the platform. And while they never completely spill the beans on what the new changes entail, we do know that one of the most recent updates places a higher value than ever on content that users actively engage with and focuses on creating “meaningful interactions”. Zuckerberg announced back in January that, “Facebook [was]…
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travel influencer marketing strategy

Boost Your Travel Content Strategy With Influencer Marketing

Facebook, Internet Marketing, Social Media, Tourism, Travel, Twitter
Influencer marketing involves a lot more than celebrity endorsements and that’s great news for resorts and travel destinations of all sizes. With its focus on personal experience and recommendations, influencer marketing is a great fit for tourism marketing campaigns. A recent study from Google found that “78% of leisure travelers haven’t decided what airline they will travel with, and 82% haven’t chosen the accommodation provider they will book with when they first start thinking about…
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travel tourism advertising tips

Bang for your buck: How to make the most of online advertising for travel and tourism

Google +, Internet Marketing, Marketing Agency, Social Media, Tourism, Travel
Looking to generate more online leads and sales for your travel- or tourism-industry business in a way that fits your budget and offers the best return on investment (ROI)? It’s possible! In fact experts have it down to a near science, though deft handling is required to avoid getting lost on the now fast-paced and ever-changing information highway. Manage your budget and maximize ROI by following best practices and becoming familiar with the below insights and advice:…
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