2018/2019 Social Media Engagement Strategies For Your Tourism Business

Facebook, Google +, Internet Marketing, Pinterest, Social Media, Twitter
Does your audience like you? Do they trust you? Even in today’s social media-centric society, lots of brands would still answer “I don’t know” to questions like these. While social media has transformed the way brands engage with people, many businesses aren’t focused enough on engagement. If you don’t put effort into engaging your audience authentically and building a loyal following, you’ll fail. If you’re just producing more noise in this crowded and chaotic landscape…
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Social Media Image Sizes, Tips and Hacks to Boost Your Social Success

Blog, Facebook, Internet Marketing, Social Media
People love pictures. Social posts with images have been proven to get exponentially more reach than those without. From Hubspot: “Facebook posts with images see 2.3X more engagement than those without images”, and “Tweets with images receive 150% more retweets than tweets without images”. Sure, image content and quality count for a ton, but – to start – it’s simple: There’s truly no good reason not to include an image with your social posts. Note:…
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3 Ways to Maximize Your Travel & Tourism Marketing on Facebook

Facebook, Internet Marketing, Marketing Agency, Social Media, Tourism, Travel
Facebook changes their algorithm regularly as they continue to try to provide the best experience possible for both users and advertisers on the platform. And while they never completely spill the beans on what the new changes entail, we do know that one of the most recent updates places a higher value than ever on content that users actively engage with and focuses on creating “meaningful interactions”. Zuckerberg announced back in January that, “Facebook [was]…
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travel influencer marketing strategy

Boost Your Travel Content Strategy With Influencer Marketing

Facebook, Internet Marketing, Social Media, Tourism, Travel, Twitter
Influencer marketing involves a lot more than celebrity endorsements and that’s great news for resorts and travel destinations of all sizes. With its focus on personal experience and recommendations, influencer marketing is a great fit for tourism marketing campaigns. A recent study from Google found that “78% of leisure travelers haven’t decided what airline they will travel with, and 82% haven’t chosen the accommodation provider they will book with when they first start thinking about…
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9 Ways to Get More Online Reviews for Travel Tourism and Hospitality Businesses

Content Marketing, Facebook, Google +, Hospitality, hotel marketing, Hotels, Internet Marketing, Pinterest, Resorts, Reviews, Social Media, Strategy, Tourism, Travel, Trip Advisor, Twitter
Word of mouth has always been an important way for travel, tourism, and hospitality businesses to get more business. Social media has made the opportunities for getting online reviews fast and easy with a huge potential to generate new business. How to Get More Online Reviews for Travel Tourism and Hospitality Businesses Why do you need online reviews of your hotel, travel or tourism business? The 2012 Local Consumer Review Survey found that while 28%…
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11 Ways to Increase Traffic and Leads to Your Travel and Tourism Business

11 Ways to Increase Traffic and Leads to Your Travel and Tourism Business

Content Marketing, Facebook, Google +, Hospitality, hotel marketing, Internet Marketing, Marketing Agency, SEO, Social Media, Tourism, Travel, Twitter
11 Ways to Increase Traffic and Leads to Your Travel and Tourism Business Content marketing, in particular travel or tourism blogging, is a fantastic strategy for growing your brand, attracting new clients and building loyalty and interest among existing clients. When done well, an insightful blog can raise the profile of your online branding and improve your rankings on Google organically. What does this mean for your travel business? Increased website traffic, qualified leads, sales,…
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Travel and Tourism Social Media Strategy

How to Create a Travel or Tourism Social Media Business Strategy

Facebook, Google +, Internet Marketing, Pinterest, Social Media, Strategy, Tourism, Travel, Twitter
Travel and Tourism Social Media Strategy Having a strong social media strategy can greatly improve your business when done well. But how do you create the most effective social media strategy for your tourism or travel business? The SocialMedia Examiner website has this excellent article overviewing exactly how to set up a social media business strategy. In it, the expert guides to the social media jungle outline seven steps to creating successful social media marketing…
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Understanding “Facebook Reach” and how to use this information to increase the exposure (and value!) of your tourism posts (Part II)

Facebook, Internet Marketing, Social Media, Tourism, Travel
Improving the reach of your company’s Facebook page In this blog post, we will look at Facebook Reach and how you can increase the exposure of your tourism company’s features and posts. With a clear strategy in place, you can better understand the tools at hand and ensure that your travel company has the competitive edge. 1. Use Facebook’s Sharing Tools “As a Page admin, you can update the people who like your Page and…
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Understanding “Facebook Reach” and how to use this information to increase the exposure (and value!) of your tourism posts (Part I)

Business, Facebook, Internet Marketing, Marketing Agency, Social Media, Tourism, Travel
Last year Facebook added a new stat to Business Page Insights data calculations: Reach. You’ve probably noticed it — that “x number of people saw this post” hypertext in your Page Admin Insights panel. So what is reach? In simplest terms, reach (measured in part by Edgerank, “the algorithm developed by Facebook to govern what is displayed—and how high—on the News Feed”) is “the number of people who have seen your post…on both desktop and…
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